An experienced leadership team delivering for our clients
Our leadership have delivered over 1500 projects for blue-chip companies, venture capitalists and emerging disruptors
The projects we’ve worked on have conservatively delivered well over £1 billion in revenue for our clients
We aren’t one of those businesses where you meet one team at the pitch, but another on the project – every project we undertake warrants the personal involvement of our leadership team
David Goudge
Managing Director
David started his career on ‘client side’ and left his mark on leading brands including Coca-Cola & Tango at blue-chip businesses including Beecham and Britvic.
He has been a prominent figure in the innovation industry for over 35 years – initially with the second-wave consultancy Innovate and latterly as founder of Brand Development.
David is a passionate advocate for the role of insight and creativity in innovation. He wholeheartedly adopted the principles of disruption and agility – and has never looked back.
He can only be described as a workaholic and has personally led projects for Mars, PepsiCo, Unilever – but his greatest pride is that their alumni have continued to entrust Brand Development with their growth projects as they move from company, to company, to company.
Outside the business David’s passions are his family, his home, his friends, reading, fitness, travel, jazz, cocktails, archaeology and warm-water diving.
“David is a true architect of insight and an absolute pleasure to work with. A safe pair of hands in an industry of “we can do it too now” innovation agencies.
Global Head of Ideation, GSK
“David is an excellent innovation development consultant. His maturity and experience can help deliver projects at all levels … I strongly recommend him.”
Global Brand Development Director Unilever
“David is super professional, adds tons of insights and value to each project, is very collaborative, flexible, approachable and fun to work with”
Brand Controller, Kallo
Joanna King
Director of Consulting
Joanna started her career on ‘client side’ and left her mark on leading brands at blue-chip businesses including Glaxo & Heinz.
She has been a key member of the Brand Development leadership team for the last 20 years.
Jo is possibly one of the most focused, analytical and strategic minds alive. She has an unerring ability to cut through the noise and distractions of a challenge – and discern an appropriate and actionable solution.
She’s the embodiment of the adage “If you want something done, ask a busy person to do it.” (attributed to Lucille Ball)…
Outside the business her passions include her family, running and encouraging everyone to take more care of the environment.
Jo brings enthusiasm, fantastic knowledge of FMCG brand challenges and is always a pleasure to work with.“
Head of Marketing, Emmi
“Joanna has an ability to command a room and get people on board with ideas and how to rationalise and organise their thinking!“
Head of R&D, Glanbia Performance Nutrition
“Thanks for all your work. We’ve identified some strong winners that worked across key markets so definitely a promising foundation to build from!”
Global Insights Director, Scholl
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