Emmi Caffè Latte

Long-term client Emmi Group asked us to help them accelerate their Caffè Latte brand.

Our joint aim was to create a brand positioning that was relevant, motivating and differentiating for a new generation of iced coffee drinkers

Our first step was to immerse ourselves in the lives of target consumers.

Next, we met as a cross-functional team in a creative workshop and explored our new insight and what it could mean for the brand.

Finally, we took these new ideas to consumers in co-creation groups.  Exploring, evaluating, and building these ideas helped us understand which were the most engaging and likely to drive penetration and frequency.

The Emmi team have done a great job in bringing the most successful positioning to life with eye-catching new packaging, motivating new product development and a great campaign

Helping Emmi revive their equity within coffee