Building an innovation pipeline for Kallo

The Kallø brand has carved a significant niche in the healthy snacking market – based on its brand promise ‘Better by Nature’

In 2020 we’d helped the Kallø team identify their Better by Nature brand promise – so it was only natural that in 2022 they asked us to help them build a healthy pipeline of innovation concepts that stretches the brand beyond its heartland of Rice Cakes, light-meals & ‘topping’.

Our team mined existing client data & analysed Google search behaviour to identify & map relevant trends and emerging consumer needs

We observed & interacted with consumers for a week online, then accompanied them on retail safari

We then brainstormed formats with the Kallø team, nutritionists & super-foodies that addressed emerging & unsatisfied consumer needs – then crafted the most disruptive ideas into compelling consumer-facing concepts.

Finally, consumers crafted their own ‘ultimate’ solutions using our starter-concepts & physical samples to fuel their creativity.

The first product from the pipeline of concepts is Kallø Veggie Thins.

Unlocking category growth