Hello,
We’re Brand Development
We help brands grow – by putting consumer
understanding at the core of their innovation strategy.
New Product Development
Helping our clients grow their businesses by creating relevant, disruptive products and services
“Brand Development and I worked together to bring to market two game-changing NPDs … that generated significant success.”
Category Director, MARS
Equity Renovation & Stretch
Helping our clients grow their brands by crafting compelling, differentiated propositions and assets
“Brand Development are excellent at building strong concepts, developing effective brand strategies and inspiring teams!“
Marketing Director Pepsico
We tailor our processes to match our clients’ innovation needs
Whilst we use proven processes – our approach will always be tailored to match your needs.
The Brand Development’s approach to innovation is always agile & results orientated
Engaged: We’ll dig deep – to understand your business needs
Strategic: We’ll help you challenge assumptions – and identify your differential advantage
Insightful: We’ll put consumers at the heart of the process – and help you find your ‘edge’
Experimental: We always take an open, experimental approach – to help you disrupt the status quo
The world’s leading businesses & brands have trusted Brand Development to help them grow over the last 30 years
“I have worked with Brand Development on a range of projects since 2000. Throughout this time they have remained a ‘go to player’ for me and my teams “.
Business Unit Head, Nespresso
“Brand Development have worked with us on a number of innovation challenges, each time helping us to uncover new insights and generate fresh ideas.“
Global Vice President, Unilever
Are you looking for a hands-on, innovation partner – to help you deliver growth?
Experience: We’ve been helping our clients address their growth challenges for over 30 years
Thinking Partners: We’ll bring curiosity, clarity and a relentless ‘solution orientation’ to your most intractable commercial challenges.
Fully Engaged: The senior people you meet – will be will be the ones who deliver your project.
David Goudge
Managing Director
David has a proven 30 year track record of delivering successful innovation projects
His strengths include his boundless curiosity, insight spotting, lateral thinking and creative thinking.
Joanna King
Consultancy Director
Jo has a 25 year track record in innovation and leadership roles for blue-chips like Heinz
Her strengths are her unswerving focus, her analysis skills, strategic thinking and being a completer-finisher!
Are you ready to meet your new innovation team?
Brand Development are extremely easy to work with, often adapting to ever evolving requirements whilst maintaining the integrity of the actionable insights they uncover!”
Insights & Analytics Manager Optimum Nutrition
If you are looking for a passionate team, who are great at driving insights, developing concepts and supporting brand strategies with clear recommendation, then i think you would find it with these guys…and in bucketloads.
Head of Marketing, HiPP Organic