In a brilliant example of how a relatively staid brand can draw attention to itself in a fun and innovative way Volkswagen Sweden have demonstrated that the sensible, responsible option doesn't have to be the boring one. Using a video onRead More
I spotted this link during a random search for and address on Google maps. It was embedded in a paid for Google Ad Words advertisement. Entitled: "Aston Martin 0/10" and following on with the description "Find our why I wontRead More
As Europe moves towards tighter regulation on functional food claims, Nestle seems to remains committed to exploring their potential, but in the Far East. The launch of a collagen containing coffee in singapore is reported on Foodbev.com this morning. Body Partner 3 inRead More
Open Innovation is evolving! You know how it is. Once you've got something on your mind, you see references to it everywhere. Hot on the heels of the Netflix prize I spotted reference to two further high profile innovation challenges. Read More
Does 10 million users x 140 characters add up to $1 billion? That's what Twitter is valued at ... and its critics are confused. Business Weekpoints out that critics of innovative ways of communicating are not a new phenomenon. Socrates complainedRead More
