We Just Love The Way Coca-Cola Is Using Design To Sharpen Its Positioning

We love the retro-funky design style of the new (US-only as yet) Freestyle Soda Fountain. Unless they've been living on another planet, most marketers are well aware of the pivotal role played by Brit Jonathan Ive in the resurgence ofRead More

How To Win Friends & Influence People Through Personal Branding And Positioning

Peter York has written a great piece in this quarter's Intelligent Life magazine that explores the Personal Branding industry. More and more business-folk are turning to the style-gurus and personality shapers who have been busy shaping and re-making the images and reputationsRead More

Googe Wave: Creating Interest & Excitement Through Scarcity

For a great example of 360 Degree marketing in action take a look at Twitter's Trending Topics.  Google Wave is up there today with Thanksgiving and Black Friday.   The secret to Google's success seems to be the limited number inRead More

The Future of Books: Innovation in a Classic Medium

With the success of Amazon's Kindle and the ongoing Google project to digitise access to the world's books it is pretty obvious that the book is entering the digital age whether publishers like it or not. There have been some reallyRead More

Brand Development Quoted In Marketing Re: Pepsi On-Trade Strategy

Marketing Magazine were covering Pepsi's decision to pilot it's Flavours Syrup Shots in the UK licenced trade and Brand Development were asked to comment.  Read the article here.

We Just Love What Marmite Have Done With Cereal Bars!

Love the brand, or hate it, you've got to admire what Unilever have done with it.  Since acquiring Marmite Unilever have been delivering a relentless stream of novel and relevant innovation to Marmite lovers. Their latest launch into cereal barsRead More

Ecology and Gastronomy in Harmony: That’s Innovation

Having just read an article in November's Time Magazine highlighting the plight of the tuna, it is great to have noticed an article in a back issue of The Economist that pick up on th pioneering work of Sean Dimm ofRead More

Green Innovation Driven By The Prospect of The Coming Apocalypse

We recently completed a major Future Facing Strategy workshop for a major client.  In addition to all good stuff that focusing on the consumers greater demands for self-affirmation, convenience, etc ... we decided that we needed to shake things up aRead More