According to Business Week, 2009 was the year when innovators either cut-back on their innovation effort, or discovered "Trickle Up" innovation. I think there is a lot of truth in this. We certainly worked on a number of projects inRead More
Wired magazine reports on the launch of the Neato early next year. A competitor to the Roomba that actually looks like quite a big leap towards a practical solution.
The Saturday Telegraph published a nice list of their top ten technology gadgets that they reckon defined the last decade. They include: The iPod (2001), Sky + (2001), the USB Stick (2000), Nintendo Wii (2006), Blackberry (2002), Tom Tom GoRead More
Brand Positioning has remained largely uni-dimensional since the concept was created twenty or thirty years ago. For most clients a strong positioning is: a statement, some images and a tone of voice to be used when uttering that statement. ForRead More
There's a really nice article in December's Wired Magazine that challenges whether Virgin's venture into near-space travel has any relevance to the world today. Effectively asking whether it is relevant innovation. With tickets costing $200,000 each Virgin Galactic is definitelyRead More
Writing about the consumer behaviours that underpin the extraordinary successes of blockbuster movies over the last few months, the Economist's writers have identified some interesting distinctions between concepts that become overnight successes ... and those that populate the long tail.Read More
It's one thing to innovate by coming up with new opportunities, but is maybe even smarter to turn consumers' recycling problems into a way of creating new sales for electronic appliances. According to Fortune that is exactly what Best BuyRead More
Marketing in the latter part of the 20th Century was dominated by TV advertising ... and to a lesser degree print media. All very straightforward from a positioning point of view. As the 21st Century gets fully underway things are rapidly becomingRead More
Remembering to print out boarding passes before a flight is one of life's real bores. Maybe everyone else has been doing it for ages, but I have just become aware that Swiss is allowing you onto flights with a boardingRead More
You've used a self-service petrol station and put your own petrol in your car, you may have even used a self-scan checkout in a grocery supermarket or DIY store, but did you realise that whenever you type those random charactersRead More
