When a powerful and innovative retailer enters a relatively new category, by "pinching the clothes" of a fast growing manufacturer brand … instead of using their powerful consumer access to build an expand the market, it's always a bit of a shame. When the retailer is Marks & Spencer, with its reputation for setting the pace and being copied by other own-label makers, it's an even bigger shock.
So when Marketing Magazine asked us for our opinion, we called it as we see it.
Shame really though, we'd have loved to work for M&S sometime!
