Interesting article in September's Wired Magazine highlighting the concept of Collaborative Consumption.The idea revolves around the ability of the internet to connect people who own stuff (but aren't using it at the moment) with people who need stuff … and are willing to pay for it!
Zilok have turned it into a really slick business proposition offering everything from cars to camping kit. Landshare and Shared Earth have pioneered the idea of pairing landowners with people who want to grow stuff. Sounds like a solid idea. What next?
