Recession looked like it might kill off the mass-personalisation concept before it ever really had a chance to get started.
So it's really nice to see some familiar faces like Mini and M&Ms hanging on in there … and some brave new faces like Chocomize and Chocri joining them.
Business Weeksuggests they have a better than avererage chance of thriving because chocolate is relatively recession-proof. But, It'll be seriously interesting to see if anyone can really optimise the fledgling trend and convert it into a successful business model.
