Do OnStar & Synch Point To Future Of Car Design?

Modern cars are clever under the surface, but pretty dumb on the inside. Whilst most car designers are focused on engineering driven initiatives like electric power, GM and ford have started to look for opportunities based on their OnStar in-car communicationsRead More

Dulux Reintroduces An Icon

It's great to see that Dulux are planning to reintroduce the iconic Dulux Dog to their advertising from the end of this month. There can be few more instantly recognisable symbols of a brand.  Certainly very few brand icons have become soRead More

Clever, Clever Dunhill

Finally a fashion brand that has woken up to the fact that a huge percentage of the population, and a disproportionate amount of the spending power is held by the over fifties. Abandoning the classic good-looking fashion models favoured by just aboutRead More