Finally a fashion brand that has woken up to the fact that a huge percentage of the population, and a disproportionate amount of the spending power is held by the over fifties.
Abandoning the classic good-looking fashion models favoured by just about every other fashion house, Dunhill's Spring / Summer "Voice" campaign features thinking Britons – including 70+ year old David Frost.
Nice campaign, nice re-positioning as the mature, thinking-man's brand.
