It's great to see that Dulux are planning to reintroduce the iconic Dulux Dog to their advertising from the end of this month.
There can be few more instantly recognisable symbols of a brand. Certainly very few brand icons have become so recognisable that they have resulted in the virtual re-christening of an entire sub-species!
It is a brave marketer that admits their predecessors made a mistake by binning a classic. Tetley did it very successfully with the Tea Folk, it's nice to see Dulux being equally bold.
