Mention the name Farm Shops and you probably imagine rough, timber sheds, selling fresh-grown produce, alongside quiet roads in the middle of the countryside. All pretty idyllic.
Ok, Daylesford Organic are probably amongst the poshest farm shops you will find anywhere in the United Kingdom: with elegant branches in rural Gloucestershire but also urban Pimlico & Notting Hill.
But what a stroke of genius for the guys at Daylesford to team up with Ocado to offer on-line shopping and home-delivery from their digital "Farm Shop". Harnessing all the warmth and integrity of the Farm Shop concept to a very twenty first century concept.
A stunning example of naming being used to harness and take ownership of the inherent value of a concept.
