Return Of The Undead Brands
By David Goudge
30 Apr 2012

Return Of The Undead Brands

DeLorean is back (ok on a limited basis - and only if you can scrape together $95,000!). It astonishing how long consumers' memories are - and much affection is retained for long deceased brands.  Anybody remember Trio - it cameRead More
Fresh Spins on Patriotism
By David Goudge
19 Apr 2012

Fresh Spins on Patriotism

Hovis have played the "Britishness" card a couple of times with packs featuring splashy images of the union jack, but their most recent launch introduces a far more subtle and potentially more interesting emotional connection - the idea of theRead More
Love the new Mars: Work, Rest & Play Your Part Ad
By David Goudge
18 Apr 2012

Love the new Mars: Work, Rest & Play Your Part Ad

We love the new Mars: Work, Rest & Play Your Part Ad - its a brilliant working of the classic Work, Rest & Play strap line that lands the story into the hear of their male, millennial consumers' lives.  WatchRead More
Celebrating the Royal Jubilee
By David Goudge
18 Apr 2012

Celebrating the Royal Jubilee

As we gear up for the Royal Jubilee it is interesting to see how brands' activities are shaping up.  Two noteworthy examples are Heinz who are launching limited editions of the 1952 design Beans and Spaghetti; and Rachel's Dairy whoRead More
Nike+ Fuel Station
By David Goudge
4 Apr 2012

Nike+ Fuel Station

Nike have a bit of a reputation for having cool retail venues, but they have surpassed themselves with their new Fuel Station concept.  Located in re-purposed shipping containers within the Shoreditch BoxPark Pop-Up Mall the retail experience offers unparalelled levels of consumerRead More
Create a habit – make millions!
By David Goudge
4 Apr 2012

Create a habit – make millions!

We are all creatures of habit.  We all do things repeatedly that we barely even consciously acknowledge. We are all trapped in the "habit loop". There's a neat new book that maps out how innovators have successfully manipulated or createdRead More
Brainstorming like the 12 greatest entrepreneurs
By David Goudge
2 Apr 2012

Brainstorming like the 12 greatest entrepreneurs

There's a great article in Fortune Magazine reviewing the achievement of their top 12 entrepreneurs.  We thought it would be interesting to structure a creative brainstorming workshop that takes each of their approaches and force-fits it to our client's commercialRead More