As we gear up for the Royal Jubilee it is interesting to see how brands' activities are shaping up. Two noteworthy examples are Heinz who are launching limited editions of the 1952 design Beans and Spaghetti; and Rachel's Dairy who are launching a limited edition Strawberries & Cream yogurt. Looks like the consistent theme is a strong dose of nostalgia – rather than contemporary celebration.
Celebrating the Royal Jubilee
