DeLorean is back (ok on a limited basis – and only if you can scrape together $95,000!). It astonishing how long consumers' memories are – and much affection is retained for long deceased brands. Anybody remember Trio – it came up in a workshop only last week and led us all on a major nostalgia trip …
BusinessWeek have dug up a number of brilliant examples of previously deceased brands that have gone on to global success – Abercrombie & Fitch and Vanity Fair to name just two.
Makes us wonder which of our clients are probably sitting on fantastic assets without really recognising them?
