You could be forgiven for thinking that most of the glamour has gone from air travel. Budget airlines, security checks and airport congestion have all done their bit to take the edge off the thrill of travelling to exciting and exotic locations.
It's interesting to see the energy that a few leading airlines have put into keeping the glamor of flying alive – at least for a favoured few: their first class passengers.
DesignAir's Top Airport Lounges in the World may not be the most sophisticated study in the world – but it does give us a great insight into that is being done at the leading-edge of the airline world
We are passionate advocates of using both Best-in-Class and parallel category Standards-of-excellence as ways of inspiring our clients to open-their-minds and imagine how they might reinvent their own offerings whether in retail, insurance or any other customer-facing industry
