Creating concepts that connect with consumers, bring thinking to life and win in research can be a real challenge... You need to connect to an unmet consumer need You need to work out which attribute or RTB maximises differentiation YouRead More
Nearly 300 Crews and over 50 Singles competed at the HWR 2013 Regatta last weekend. The weather wasn't brilliant, but it could have been worse. The standard of rowing was brilliant as allways and it made for a fantastic, familyRead More
Great to see our friends at Fuller's launching Frontier - an American-style Craft Lager. Ian Bray and his team have been working hard to stir up the London beer market for over a year - so it's great to seeRead More
