One of the biggest challenges we face as innovation consultants - is to help our clients bring their new product ideas to life as relevant, motivating and differentiating consumer-facing concepts that really connect with their target audience ... and consequentlyRead More
That's not to say that there aren't lots of normal places to research in the USA, or that the rest of the USA is abnormal! We've just finished a week of intensive focus-groups and in-home / store safaris with expectantRead More
Chateau de Glerolles on the banks of Lake Geneva half way between Lausanne and Vevey is one totally stunning workshop venue. We were lucky enough to be based here for a two-day creative-session with our friends at Nespresso. A greatRead More
Over the years it lost a little of its looks, but none of its class. The iconic appeal of the VW camper van has just got stronger and stronger over the last 63 years. It's association with hippies, surfers andRead More
Campbell's is a classic brand with a long and illustrious history in its own right. However, Andy Warhol's iconic treatment of its classic can design back in the sixties gave it an incredible boost of cool that advertising alone couldRead More
It's really impressive to see a major brand like Coca-Cola taking the initiative over obesity. Their Get The Ball Rolling campaign doesn't just demonstrate social responsibility, but a determination to own its own narrative. Careful management of a brand's positioningRead More
There was a time when a consumer who received bad service or felt they got a poor deal, just had to swallow it down. No longer. Chobani's experience in the US and British Airways' on the receiving end of aRead More
One really interesting aspect of the joint activity between Google and Kitkat that has received little comment ... is that no money changed hands! Two globally significant brands came together ... and did each other a big, big favour.Read More
One of my colleagues and I were just having a conversation about how terminally dull the Mercedes brand was - then they go ahead and commission a brand storytelling project like this ... They commissioned You Tube phenomena Casey NeistatRead More
