Great innovators don’t just keep up to date with existing consumers’ needs …
They stay two or three paces ahead of the herd, by anticipating where change will drive expectations tomorrow …
That’s why trends are so important!
Nowhere is change happening faster than in the home.
We’ve identified 15 trends that aren’t just disrupting how consumers live .. but also fundamentally changing what they expect of your brands and innovation propositions.
If you’re not building Obesity Battleground, Robot Housekeepers, Sleep Reinvented, Fridge as Home Hub, Voice for Everything and the other 10 into your insighting and ideation … you are quickly going to be left behind.
