By David Goudge
17 Mar 2021

Britvic: Purdey’s Brand Renovation & Stretch

We're very excited to see that the brilliant outcome of our recent brand renovation and stretch project for our friends at Britvic.  It was great fun brainstorming with the team and co-creating new product innovation concepts.
By David Goudge
10 Mar 2021

Co-Creating Concepts with Quant!

We’re really excited by the concept co-creation and optimisation tool that our quant specialists have created. It harnesses the power of quant to allow consumers to build their perfect concept – and you to spot your optimum concept mix.
By David Goudge
17 Feb 2021

Danone: Complan On The Go

Very exciting to see that our friends at Danone Specialised Nutrition have secured the first listings for Complan's new On The Go RTD.  We are delighted to have been able to play a role in the shaping of the brandRead More
By David Goudge
15 Feb 2021

Out of Chaos Comes Disruption

You don’t need us to tell you that we've been through a challenging year, but out of chaos comes disruption – and out of disruption come unparallelled opportunities for innovation!
By David Goudge
17 Jan 2021

Kallo: Better by Nature

Incredibly exciting to have played a small part in the process of helping Kallo brand find its clear, relevant and compelling voice again.  
By David Goudge
27 Feb 2020

Trend #2: Subscription as a Business Model

Back in January we made our #9 Top Trend Predictions for 2020. Prediction #2 was Retail Becomes Subscription. Our observation was that sustainability-focused consumers are increasingly preferring to rent or swap items, rather than buying them outright. Our evidence wasRead More
By David Goudge
24 Feb 2020

Trend # 5: Conspicuous Eco-Action

As 2020 dawned, we made our #9 Top Trend Predictions for the year ahead. Prediction #5 was Conspicuous Eco-Action. In the research groups we've conducted recently, whether they are for babyfood, soft drinks or other FMCG goods, we are seeingRead More
By David Goudge
7 Feb 2020

CYT’s O’jos Wins NPOTY

We're very excited that the brilliant team at Concha y Toro UK have won a coveted New Product of the Year Award for their O'jos Wine Spritzer.  Fantastic achievement! Our team helped CyT segment their category, spot unmet need-states, brainstormRead More
By David Goudge
5 Dec 2019

Inspiring Examples of CPG Innovators Using New Insight Tools

Brilliant post about how major brands are reinventing their innovation processes to incorporate new insight approaches. Including a case history that our team played a pivotal part in delivering! Food Dive: Behind the scenes: Data and technology bring food productRead More
By David Goudge
1 Dec 2019

Why Constraints are Good for Innovation

  It's well worth while checking out this Harvard Business Review post form Chris Stein HBR: Why Constraints Are Good for Innovation He argues that managers innovate better when they embrace the constraints within which they are operating. This reallyRead More