Equity Stretch for Britvic

Britvic’s J2O is already well-established as an adult-socialising brand.

It performs well in both pubs & bars and take-home retail.

However, over the years, it has begun to lose some of its ‘adult edge’.

The challenge was:

• Generate relevant, premium solutions for adult socialising moments – where alcohol isn’t desired.
• Simultaneously reinforce and refresh the relevance of the J2O brand – for a new generation of consumers.

We put together an agile programme of consumer insight gathering, co-creation and concept validation – that led to the launch of a range of three J2O Mocktails.

Stretching Britvic’s J2O into New Categories