brand – Brand Development

By David Goudge

24 Apr 2018

15 Trends Reinventing the Home

Great innovators don’t just keep up to date with existing consumers’ needs … They stay two or three paces ahead of the herd, by anticipating where change will drive expectations tomorrow ... That's why trends are so important! Nowhere is changeRead More

By David Goudge

13 Mar 2018

Growth Building Block #2: Brand Renovation

There's nothing sadder than a great brand that's beginning to look past its prime. Brand Renovation is all about stripping away the irrelevant, retaining what’s good and evolving what’s left - to optimise your brand’s core values and make themRead More

By David Goudge

9 Oct 2017

Compelling claims add consumer-value: Get your brand super-fit!

Consumers love brands, but sometimes a 'positive emotional bond' just isn't enough. When you're faced with aggressive competitors who are happy to use price to attack you, or the economy forces consumers to start cutting back, even the strongest brandsRead More

By David Goudge

21 Dec 2015

Yollies win even more awards!

Some innovation projects are obvious winners from the outset, others require a bit more vision and commitment. We loved working with the fabulous Kerry Dairies team on the Yollies project as they had all the vision and commitment we could possiblyRead More