If you want your innovation or brand-renovation initiative to succeed, you need to get your proposition and marketing mix 100% right. Our concept-crafting and co-creation tools will give your innovation projects the winning edge they need in these hyper-competitive times!Read More
Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
