By David Goudge
2 Nov 2017

Generating breakthrough innovation from consumer connects

Have you ever wondered why entrepreneurs so frequently come up with the breakthrough innovations that elude bigger, better funded, more established market-players? We have a theory.  It's that they frequently have a better, more empathetic understanding of what the beneficiaryRead More
By David Goudge
30 Oct 2017

Are you ready to ‘take a walk’ in your consumers’ shoes?

Really 'understanding' your consumer is the key to marketing success. Not just a superficial understanding but getting beneath their first responses to probe a their deep motivations, underlying beliefs & principles. This deep, rich, empathetic understanding isn’t always easy toRead More