By David Goudge
9 Sep 2018

Child’s Play?

We've been having brilliant fun all summer working with the lovely team at Hipp Organic getting to understand the views of millennial mums.
By David Goudge
9 Jun 2018

Deliciously Gü-ey Insights

We've been having great fun unlocking the loves and hates of Britain's Millennial chocolate pud eaters. What triggers consumption, what barriers exist, what they love and what would make it better? It's great to have the chance to get reallyRead More
By David Goudge
21 May 2018

12 Powerful New Insight Gathering Tools

Without great consumer insights, it's virtually impossible to deliver marketing success. But how will you deliver the 'game-changing insights' your business needs? Classic research groups work fine, but they don't get you deep inside your consumers' lives or deep insideRead More
By David Goudge
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
By David Goudge
21 Dec 2015

Yollies win even more awards!

Some innovation projects are obvious winners from the outset, others require a bit more vision and commitment. We loved working with the fabulous Kerry Dairies team on the Yollies project as they had all the vision and commitment we could possiblyRead More
By David Goudge
11 Dec 2015

Wot, no meat?

Today the COP21 climate change talks draw to a close in Paris and the big talking point for foodies and anyone in the food industry has to be the discussion about our meat-eating habits and what responsible meat consumption should look likeRead More