By David Goudge
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
By David Goudge
30 Jan 2018

Optimisation, Renovation or Innovation?

Everyone recognises the need to grow their business in 2018. But which strategy would be best for your business: Should you play it safe and go for optimisation? Should you invest in core renovation? Or should you bet big –Read More
By David Goudge
4 Jan 2018

Nine Key Consumer Trends for 2018

If you are tasked with plotting your business’ long-term strategy or innovating the portfolio beyond 2020, you need to keep your finger on the pulse of consumer trends. But with so many forecasts being published every year - this canRead More
By David Goudge
8 Mar 2016

The rise of Hemp

One of the more 'out there' predictions for 2016 seemed at first sight to be the suggestion that this could be the year cannabis goes mainstream. The Speciality Food Association included 'culinary cannabis' in a recent trends piece, reporting that marijuana isRead More
By David Goudge
6 Jan 2016

Trends for 2016

Happy New Year! January is a perfect time to review the past year, pick up on the key trends from the last 12 months and start thinking about how to use these themes to optimise future innovation. Having absorbed mountains of articles andRead More
By David Goudge
23 Dec 2015

Classic idea + new perspective

Once the territory of cheap chocolate and hyperactive children, advent calendars have evolved into something a bit more sophisticated. Today’s new offerings target a range of ages, interests and wallet sizes with an overwhelming array of calendars tailored to a new adult audience.Read More
By David Goudge
11 Dec 2015

Wot, no meat?

Today the COP21 climate change talks draw to a close in Paris and the big talking point for foodies and anyone in the food industry has to be the discussion about our meat-eating habits and what responsible meat consumption should look likeRead More
By David Goudge
1 Dec 2015

Beazley Wins Lloyd’s Innovation Award

We always get ridiculously excited when one the projects we've worked on makes it to market, so you can imagine how thrilled we were when we heard that our lovely boutique insurance client Beazley had won one of the inauguralRead More