By David Goudge
2 Mar 2018

What’s a Rubber Chicken got to do with creativity?

Creativity has been defined as 'making inspired connections': Connections between unmet consumer needs ... and business capabilities Connections between materials functionality ... and practical challenges Even connections between product attributes ... and consumer beliefs Creative ideation workshops can be aRead More
By David Goudge
19 Jan 2016

Evolving wearable tech with empathy

We were intrigued to see that Iris Apfell, the 94-year old grand dame of fashion, has released a range of 'Wisewear' wearable tech jewellery. The self-proclaimed 'geriatric starlet' has created a collection of pieces that monitor the wearer's activity and sleep,Read More